Privacy policy

Privacy Policy

Last updated: February 5, 2026

This Privacy Policy explains how we collect, use and share your personal information when you visit, use, or make a purchase through our website and online shop (the “Services”), or otherwise communicate with us.

Our online shop is powered by Shopify, which enables us to provide the Services to you.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Who We Are

For the purposes of UK data protection law, Bicyclenation is the data controller for your personal information (unless stated otherwise in this policy).

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor and improve the Services. We use your personal information to provide the Services (including processing payments, fulfilling orders, handling returns, and managing accounts).
  • Communicate with you. We use your personal information to respond to enquiries, provide customer support, and send service messages about your order or account.
  • Marketing. Where permitted, we may send you marketing communications and show you relevant advertising.
  • Security and fraud prevention. We use your personal information to keep our Services safe, prevent fraud, and protect our customers and our business.
  • Legal and compliance. We use your personal information to comply with legal obligations and to establish, exercise or defend legal claims.

Lawful Bases (UK GDPR)

We process personal information where we have a lawful basis to do so, including:

  • Contract. Where processing is necessary to perform a contract with you (for example, to process and deliver your order).
  • Legal obligation. Where processing is necessary to comply with our legal obligations.
  • Legitimate interests. Where processing is necessary for our legitimate interests (for example, improving our Services, preventing fraud, and responding to enquiries), and where those interests are not overridden by your rights.
  • Consent. Where you have given consent (for example, for certain marketing communications). You can withdraw consent at any time.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you (where permitted). Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the platform that powers our online shop, including where information is transmitted to Shopify and service providers that may be located outside the UK.

To learn more about how Shopify uses personal information, you can review Shopify’s privacy information at Shopify’s privacy page.

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

If you are in the UK (and in some cases the EEA), you have certain rights in relation to your personal information, including:

  • The right to access your personal information.
  • The right to correct inaccurate personal information.
  • The right to request deletion of your personal information (in certain circumstances).
  • The right to restrict or object to processing (in certain circumstances).
  • The right to data portability (in certain circumstances).
  • The right to withdraw consent where we rely on consent.

You can exercise these rights by contacting us using the details below. We may need to verify your identity before we can respond.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have concerns about how we use your personal information, please contact us first and we’ll do our best to help.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about this Privacy Policy or you’d like to exercise your rights, contact us: